So many homes. So little cost.

Swap with thousands of inspiring homes worldwide

Start my free trial
Start my free trial

Love Home Swap Annual Report 2020

Published in News - November 30, 2020

Read our latest report to discover how the trend for home swapping has been steadily rising over the past five years, and is set to transform the face of travel as we head into 2021.

Love Home Swap's annual report

In this annual report, we explore why the home swapping trend has been in solid double-digit growth for the past few years. With the business seeing a 25% increase in the number of swaps since 2015, home swapping has continued to grow despite a pivotal moment of change for the travel industry – and for the world as a whole.

The report also reveals how and why swapping homes can offer travel-lovers the reassurance they are seeking in these uncertain times. And for homeowners, how this growing travel movement can unlock immense value in their homes.

Download Love Home Swap Annual Report 2020



About Love Home Swap

Love Home Swap is a leading members-only global home swapping platform, allowing travellers to explore the world through the power of sharing. From city pads to chateaux, the site features thousands of inspiring homes in 110+ countries worldwide. Founded in the UK in 2011, Love Home Swap was inspired by the movie ‘The Holiday’. Helping members swap houses and lives for almost 10 years, the service offers authentic, original and unique holiday accommodation for travellers looking for somewhere to truly write home about. Members can choose from a simultaneous Classic Swap, where they swap houses with someone else, either at the same time or on different dates, or a non-simultaneous Points Swap, allowing them to travel without having to match their plans with another member. 


Predictions for the future of home swapping

Through this report, five key trends have emerged:


1) Work/life balance 

Working from home and spending a lot more time together as families has made many people reassess their priorities. This better quality of life is something that many people will want to hold onto, which includes looking for more leisure value from their homes. As such, homeowners are examining how to enhance the leisure offering within their properties by investing in amenities such as home gyms, home cinemas and outdoor kitchens. Additionally, they are looking at how they can use their homes to open the doors to different kinds of holidays, such as home swaps.


2) Upgrading homes

Whether it’s improving their current home or moving to a bigger property with more outdoor space, both trends have been rising exponentially since the first lockdown eased in summer 2020. This is likely to continue as more localised lockdowns take place and many large companies have told their staff to continue working from home until summer 2021. Many UK-based buyers will also be looking to take advantage of the Stamp Duty holiday before it ends in April 2021. This will affect the home swap market in two ways: it will lead to a growing pride in new homes; and from an interior design perspective, it will make people want others to enjoy and share their homes too. Home swaps are also a way to recoup some of the big expenditure involved in renovating or moving, by saving money on hotels and holiday rental properties when travelling.


3) Covid-proofing homes

The trend for features designed to minimise the spread of viruses is already emerging in high-end homes, but will inevitably filter down into the more mainstream market too. This includes antimicrobial kitchen work surfaces, self-contained entrance halls with hand basins that act as places in which to shed the outside world, self-sanitising wardrobes, and touch-free fridges. For home swappers, these will become sought-after features that provide a sense of reassurance.


4) New travel priorities

2020 began with Greta Thunberg, Extinction Rebellion and a fast-growing awareness of climate change and the impact of air travel on the planet. Covid-19 added a new dimension to this desire to holiday locally, particularly as many people were unable, for months, to travel anywhere else. For these reasons and because of the perceived safety and practicality that they offer, staycations and in-country home swaps will continue to boom.


5) Economic realities

The economic impact of a lost year for many businesses will continue to be felt for a long time to come. And the ongoing job uncertainty for many people will mean households will be looking at ways to curb their expenditure. As Love Home Swap members testify, home swaps are a way to rein in holiday spending without compromising on their experiences. In fact, quite the opposite is true. Many home swappers are astounded by the places they can stay in – and which they never would not be able to afford if they were paying typical holiday rental prices.


Download Love Home Swap Annual Report 2020


Discover home swapping

Want to learn more about home swapping? Our expert swapstar team are on hand to answer any of your questions. Get in touch to find out more.

Join the world's favourite home swapping club

Sign up today and start your free 14-day trial

Start my free trial
Start my free trial

Have your say

Related posts