Ready to drum up some serious interest in your property? Excellent news! Keep reading, and we’ll share an overview of how to create a great property listing, before moving onto a section-by-section guide on what to include, and how to make your home really stand out.
How to create a great property listing
Use great photos
Great photography doesn’t have to be expensive or complicated, as you can achieve great photos of your home using your smartphone camera. As well as your main features, be sure to capture those finer touches that make your home feel special. This could be a bookshelf of items you’ve collected from your travels, the view from one of your windows, or even a much-loved coffee maker! As well as this, capturing some highlights of the surrounding area will give a better idea of what a stay in your home will be like for a member. Find out more about taking great photos and the kind of photos to include in our photography guide.
Make it attention-grabbing
Viewers of your listing will be scouring through various other homes in the area, so to make sure yours stands out from the crowd, keep your profile clear and concise. Make the first sentence of your description attention-grabbing, and be sure to break information into clear paragraphs.
Make it personal
The whole point of home swapping is that you enjoy the human side of travel. Let your guests know what makes your place great, what is there to do in the local area (particularly the stuff that the guidebooks don’t tell you about), and don’t forget to share a little bit about yourselves. This is especially important if you’re asking for a Classic Swap where you’ll be staying at their place too — they need to know that they’re going to be swapping with likeminded people!
Keep it updated
No one likes out-of-date information on a profile. So if you mention specific travel dates or your circumstances have changed, then make sure you update your description and keep your calendar up-to-date.
Your guide to uploading a great property listing
Property title
Aside from your property photos and location, this is perhaps one of the first things members will read about your home – so it’s crucial that you pitch your home in the best possible way. You should aim for your opening line to be around 40 to 60 characters long, and highlight key elements of your home – such as size, location (including neighbourhood if relevant), and features.
Here are some examples to inspire you:
“Traditional 4‑bedroom thatched cottage near Bath, Somerset”
“Luxury 2‑bedroom penthouse apartment in Brooklyn, New York City”
“Character-filled villa with vineyard views in Umbria, Italy”
“Spacious 5‑bedroom chalet just minutes from slopes in Whistler, Canada”
“Classic Parisian apartment in Le Marais, Paris”
About your home
A well-written home description is a crucial element for any Love Home Swap profile. It doesn’t have to be a work of literature, but it should be detailed enough so that people know what to expect from your home, whilst being concise enough so that it’s easy to read. Around 200 – 300 words is the ideal length.
What amenities your home has – think about what your home offers that would make your guests comfortable. This could be things such as a Netflix login, good WiFi, boardgames, and any bonus features such as bikes, kayaks and other leisure equipment.
Benefits of your home – are you close to local transport? Do you have a quiet neighbourhood — or lots of local restaurants and cafes? Mention anything that you particularly like about your home and the surrounding area.
Give an idea of what it’s like to live in your home – what local attractions are there? What are your favourite things to do in your home?
Details and expectations – are you offering your car for swap? Do you have any pets that need taking care of? Do you need home swappers to water your plants? Of course, you can always just mention this in discussions with future home swappers if you don’t want to include it in your profile!
Don’t forget that good spelling, grammar and full sentences are a must. Go for a warm and inviting tone, as the more tempting your home sounds, the more swap requests you’ll receive!
TOP TIP: Make your profile easy to read by using paragraphs to break up your description. And if you’re writing about each room, use headings so that the information is easy to find.
Property features
It’s important to list what features your home has, so that swappers can find your home easily using search filters. These filters include:
Type of home: Whether you are looking to swap in a vacation home or a main home.
Kid-friendly: Are you looking for a family holiday, or a break that’s just for the grown-ups?
Different swap options: Are you looking for somewhere that’s pet-friendly? Or do you want to attract other home swappers looking to travel in your area?
Home-style: Looking for a trip by the sea? Something in a rural setting? Or maybe you’re after a ski chalet? Whatever you want to find, these filter options have you covered!
Features: If you’re after something really specific – like a home with a pool, a cleaner and a gym – then these handy filters will help you find exactly what you have in mind.
To edit the features of your home, simply head to ‘My profile’, select the home you’d like to edit, and select ‘Details’ on the left-hand navigation panel. You can find out more about search filters here.
3 things about you
Swapping is about people, so it’s important that your profile lets other members know who you are. The more specific you are, the better potential swappers will be able to work out if they can accommodate you and your family. So let them know who’s in your family, how old you all are, and who will be travelling.
It’s good to let some personality shine through your profile, letting others know what you enjoy doing on holiday, as what interests you have might initiate some conversation. So for example, if you all love nature, swappers in places of outstanding natural beauty will more likely contact you than those in urban areas.
The ‘About Us’ section is also a good place to let swappers know some important details. So for example, if you have any physical requirements or pets, or any preferred locations or timings.
Typical features that you might want to include in this section are:
- Your profession
- Who you usually travel with
- Your hobbies
- Your passions
- Any personal requirements such as childcare needs, whether you have pets etc
Below are some examples of how to write a great ‘More about us’ section.
Example 1:
“We’re a professional couple in our early 30s who work from home predominantly. Dan is a Developer and Sarah is a Graphic Designer. We also have a friendly sausage dog called Mabel.”
“We’re originally from Yorkshire, England but have been living in Melbourne for the last 5 years.”
“We love to travel and have been to over 40 countries! Our favourite so far is Colombia.”
Example 2:
“We’re a semi-retired couple in our early 60s. John is a Philosophy lecturer at UCLA and Claire is a paediatric doctor.”
“In our spare time, John loves to go fishing in our vacation home in Lake Tahoe. Claire is a keen painter and also loves reading.”
“We have two grown-up children, David (26) and Adam (24), who sometimes travel with us.”
Example 3:
“We’re a family of five – Amy (14), Sam (10), Harri (8) living in Hampstead, London.”
“Jennifer is a yoga instructor and Arthur works within the charity sector.”
“We’re keen hikers and love an active holiday. As well as our Hampstead home, we also have a holiday home in Bali that is available to swap.”
To edit your ‘More about us’ section, simply head to the ‘My Profile’ section of your account.
Dream destinations
If you’re looking to travel somewhere specific, let potential swappers know. The dream destinations section lets other members find you more easily. And if you’re open for anywhere, you can select this option too!
Make sure your update these locations regularly, as this helps swappers find members who are looking to swap where they are.
Availability
To improve the quality of your swap requests, it is important to have your availability calendar set up. Using the calendar properly means that you can let other members know when your home is available, which also makes it easier for them to find the perfect home swap.
You can choose from available, unavailable and open for offers.
Available – Your home is open to offers from members, or you’re planning on going away and are looking for a swap.
Open to offers – You are flexible with your travel plans and are happy to consider offers for this time.
Not available – This may mean that you or another member will be staying in your home during this time.
Find out more about availability and how to update your swap calendar in our guide here.
Neighbourhood
People are not only looking for a lovely home, but also for an area that appeals to them, so it’s important to really sell your location. As well as including photos in your listing, it’s a good idea to recommend places in the ‘Neighbourhood’ section of your listing.
This doesn’t have to be extremely detailed. We’ve made it easier by handpicking categories for you to fill in. These include:
Buzzy restaurants
Cool bars
Cozy cafes
Retail therapy
Bit of culture
Walks in the park
Spot of exercise
Day tripping