The Financial Times Alphaville
A New Type of Growth is Emerging.
As the old economy lags, this mysterious collaborative economy is booming like never before.
Take Love Home Swap, a home exchange website, as an example. Wosskow essentially took a tried and tested format, digitised it, and has quickly achieved impressive scale in double-quick time.
Building a recognisable brand around the platform, meanwhile, helped to inject a sense of reputation and professionalism to what is at its heart a trust-based process. In terms of growth, the site had 250 homes listed at its launch in 2011. It now has more than 40,000 and its reach is truly global.