In the press

Mashable

The Rise of the Sharing Economy

Collaborative consumption, peer-to-peer marketplaces, the sharing economy — it’s been called a few names by now — and it’s taking the Internet by storm.

Sites like Airbnb and homeswapping site Love Home Swap have focused on integrating a user’s social graph in order to better confirm identity and convey trust to users.

Through Airbnb’s Social Connection feature or Love Home Swap’s Social Circle feature, users can rent or swap homes with people from their personal networks. This same functionality is also available through both company’s Facebook apps.

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